Infused with hops (yes, from beer), the Blind Barber 121 Proof Thickening Style leaves your hair with a medium-to-strong hold and light shine finish. With its weightless, yet firm hold and unique combination of ingredients, this styling aid not only holds hair in its place but adds volume and strength to each follicle without flaking. Emulsify a quarter-sized dollop in your hands and work through towel-dried hair for optimal texture and control. Sulfates or artificial dyes? Never. Handsome? Always.