As an independent business owner, I understand how challenging and overwhelming it can be to figure out where to get started with PR. In particular it can be tricky to work out how to approach it in a strategic manner as there is little in the way of practical information from those who have been there and done it successfully

Here's the link to the course module summary, introductory video and FAQs.

In this course, using our approach as a case study, you will gain first hand information on how to strategically approach PR with time and budget constraints. The course also includes 'how to' video guides to help you prepare for reactive PR opportunities. We will also point you in the right directions of the resources you need to take the next step. This course will not teach you how to do your own PR. Its not a DIY PR course. 

The insights, practical information and first hand advice you will receive through this course will help you gain focus and clarity so you can make strategic and confident decisions about how to approach PR, depending on your resources and what stage you are at. Doing the course will enable you to save time and money.

This course contains knowledge and experience gained through our strategic approach to PR. We have successfully secured PR in both mainstream and niche media including TV, radio, print and online