Lavazza Qualita Oro Arabica Ground Coffee is a true connoisseur's coffee by Lavazza, for those who love to savour a fine blend every day. Qualità Oro is a selection of coffee characterised by floral and fruity aromatic notes, for an espresso with a sweet, long-lasting and refined taste. It was also the very first Lavazza Blend, created in 1956 by Luigi Lavazza. This coffee is a selection of 100% Arabica from mainly Central and South America. It is medium roasting and has a 5/10 intensity level which gives this coffee a delicate aroma. It can be used with a moka pot, filtered coffee machines or a French press.