Quantum Dot Color stands for ultimate image quality. The maximum in color, brightness and contrast. Seeing is believing. Experience the sublime viewing experience of ULED for yourself. Thanks to the Quantum Dot Color technology, you experience the most realistic images with stunning color fastness.

See and hear what you've always missed. Dive deeper into the movies and series you love when you watch them in Dolby. With Dolby you build a deeper connection with the stories and characters and it takes streamed content to new heights.

Watch movies and TV shows the way the director intended. Filmmaker mode enables a more cinematic experience on your Hisense TV through pure, clean expression.

Automatic adjustment from day to night with adaptive ambient light, Dolby Vision IQ, AI real-time scenario-specific optimization and room-filling sound.

With all the smarts gathered in one place, the Hi-View Engine ensures that image quality is improved scene by scene. The algorithm intelligently optimizes the image using deep learning for an adaptive and brilliant display.

• Hisense U7 ULED TV offers a first-class viewing pleasure and impresses with amazing colour and sound purity that transforms any room into an entertainment centre

• Whether a film fan sports enthusiast or gamer: The Hisense U7 ULED TV combines innovative latest technologies with the most popular functions and guarantees an impressive television experience

• Direct Full Array Local Dimming Pro achieves amazing contrast levels with over 100 independently controlled dimming zones

• Details in the darkest scenes are rendered with deeper blacks and greater precision while bright areas are seen with perfect clarity

• Ultra HD Premium is a new benchmark in picture quality bringing every image to life in stunning 4K beauty

• See every detail with over 8 million pixels and exceptional clarity

• Dynamic metadata ensures each image is adjusted to better reflect the director's vision

• By adjusting the brightness colour saturation and contrast scene-by-scene amazing image precision is achieved

• Inspired by cinema technology whites are up to 40 times brighter and blacks 10 times darker than the standard dynamic range resulting in vivid true-to-life images

• Supporting the current industry standards for HDR of HDR10 and HLG the details in the darkest areas of an image are not lost while bright areas do not bleed

• The redesigned launcher view lets you customize apps to your needs and Spotlight Guide lets you preview recommendations must-see shows or movies from the home screen