The All Round 360° design of the Serif TV looks beautiful from any angle. On a reflection-absorbing matte display, you'll experience the brilliance of viewing stunning 4K HDR resolution, powered by Quantum Dot for a naturally bright and colourful picture.

It's an elegant, free-standing TV with a detachable stand, and you can turn the blank screen into a design centrepiece with Serif Ambient Mode+.

Control all compatible devices with its Solar Cell One Remote, and access a world of online entertainment and handy home apps via Samsung's Smart platform, and interact by voice with both Bixby and Alexa built in.

Features include 4K UHD resolution with Quantum HDR, matte display, Quantum Dot technology, NFC & Bluetooth connectivity, Serif Ambient Mode+, Object Tracking Sound Lite, Quantum Processor 4K, next-gen gaming support, Samsung Gaming Hub, and multiple voice assistants.