YOSHIDA & Co. 90th Anniversary Project 005 "HYSTERIC GLAMOUR × POTR"

To celebrate the 90th anniversary of Yoshida & Co.'s founding, HYSTERIC GLAMOUR and POTR will release their first collaboration items.

HYSTERIC GLAMOUR is a Japanese fashion brand founded in 1984. Its collections incorporate elements of 1960s-1980s rock, art, and subculture into its American casual-inspired real clothing, centered around denim, military, workwear, and outdoor styles.

This collection features an original fabric delicately woven with a design created by HYSTERIC GLAMOUR specifically for this collaboration with POTR. This special collection features a monochromatic all-over print and POTR's signature vibrant turquoise blue interior. The main material

, a high-density polyester jacquard weave, delicately expresses the essence of American pop art, characteristic of HYSTERIC GLAMOUR. This bag features a three-dimensional pattern created by artisans who have been producing jacquard fabrics in Japan for a long time, and the finely woven fabric has an illustration-like precision.

It is the perfect item to carry your everyday essentials, such as your wallet and smartphone. The pockets on the front, back, and right side are convenient for storing frequently accessed items. The long handle allows it to be worn over the shoulder. A detachable shoulder strap is included, so it can also be used as a shoulder bag.