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Rescue, rebuild, restore — for hair that's been through it.
You know the feeling. The ends that snap instead of bend. The brush that comes away with more hair than it should. The colour that costs a fortune and fades to dull within weeks. The strands that used to catch the light and now just... don't.
If that's your hair right now, this is the deep-conditioning treatment it's been asking for. The Keratin Intensive Rescue Hair Mask doesn't just coat damage — it rebuilds hair from the inside, using hydrolysed keratin and wheat proteins to restore the very structure that heat, colour, and time have stripped away. Five minutes. Real repair. Hair that feels like yours again.
Here's what most people don't realise: your hair is roughly 90% keratin — the structural protein that gives each strand its strength, elasticity, and shine. Every time you bleach, colour, straighten, or blow-dry, a little more of that keratin is lost. The cuticle lifts, gaps open in the structure, and the result is what you see in the mirror: breakage, frizz, split ends, and dullness.
A regular conditioner sits on the surface and rinses away by your next wash. This keratin hair mask works differently. The keratin and wheat proteins are hydrolysed — broken into pieces small enough to actually penetrate the hair shaft and reinforce it from within, filling the gaps damage left behind. You're not masking the problem. You're repairing it.
Hydrolysed keratin penetrates the shaft to reinforce the protein structure damage stripped away — repair you can feel, not just a surface coat.
Stronger strands snap less. Catching breakage early stops splits travelling up the hair — saving length you'd otherwise lose to the scissors.
As the cuticle smooths and seals, light reflects evenly again — turning dull, tired hair glossy from the very first use.
Shea butter, avocado, sweet almond, and evening primrose oils flood parched lengths with moisture, while sodium PCA and glycerin hold it there.
Improved elasticity means less snapping when you brush, easier detangling, and hair that finally does what you ask of it.
A rich, indulgent texture and an elegant white-floral aroma turn an ordinary wash day into a small ritual you'll actually look forward to.
| This Mask | Everyday Conditioner | |
|---|---|---|
| How it works | Rebuilds from within | Coats the surface |
| Repairs damaged structure | ✓ Hydrolysed keratin | Temporary smoothing |
| Targets breakage & split ends | ✓ Yes | Limited |
| Certified natural | ✓ ECOCERT COSMOS | Often synthetic-heavy |
| Treatment time | 5–10 min, weekly | Rinse-out, every wash |
Here's what each one is doing for your hair.
The same protein hair is built from, broken small enough to penetrate and reinforce the shaft from within — restoring strength exactly where damage left it weak.
Works alongside keratin to bind moisture and add resilience, leaving fine or limp hair with more body and bounce without heaviness.
A rich, time-honoured emollient that softens coarse, dry hair and seals the cuticle for lasting smoothness and slip.
Protects hair and scalp from the free-radical and oxidative stress of heat styling, pollution, and UV — the quiet causes of dullness and damage.
A trio of fatty-acid-rich plant oils (several from organic farming) that nourish, soften, and add the kind of healthy gloss damaged hair has been missing.
Natural humectants that draw water into the hair and hold it there, keeping ends supple and hydrated long after you rinse.
A distinctive, nature-derived duo rich in minerals and antioxidants — part of what earns this mask its ECOCERT COSMOS Natural certification.
After shampooing, apply generously to clean, damp hair — focus on mid-lengths and ends.
Leave on for 5–10 minutes while the proteins absorb. Breathe in the aroma.
Rinse thoroughly with cool water to seal the cuticle and lock in shine.
Softer, glossier, more manageable hair from the very first use. With weekly use, expect noticeably less breakage, smoother ends, and hair that holds its strength and shine over time.
For an extra-intensive treatment on very damaged hair, comb the mask through with a wide-tooth comb, wrap your hair in a warm towel, and leave for the full 10 minutes. The gentle heat helps the proteins absorb even deeper.
ECOCERT certifiedCOSMOS Natural
98% natural origin12% organic
Cruelty-freeNever tested on animals
No GMOGreen-formulated
Natural fragranceWhite floral aroma
RecyclableRecycled shipping materials
"Years of bleaching turned my ends into straw — I was ready to cut it all off. Two weeks of using this once a week and my hairdresser asked what I'd changed. The breakage has genuinely slowed and it feels like hair again. And the smell is divine."
"I colour my hair every six weeks and it always faded fast and felt dry. This mask has changed that — my colour stays richer and my hair feels strong instead of crispy. Five minutes in the shower, that's it. Wouldn't be without it now."
"Honest review: my thick, frizzy hair drinks up product, so I use a fair amount and leave it the full 10 minutes. When I do, it's brilliant — smooth, shiny, easy to comb. Just don't expect a tiny blob to transform very damaged hair. Worth it."
Once or twice a week is ideal for most hair. Very dry, bleached, or damaged hair can use it more often. Because it's a protein treatment, balance it with regular moisturising conditioning so hair stays soft and flexible, not stiff.
Yes — it's especially good for it. Colour and bleach are exactly what strip keratin from the hair, so replacing it helps damaged, processed hair feel stronger and look glossier, while supporting longer-lasting colour.
Not when used correctly. Apply mainly to mid-lengths and ends — not the scalp or roots — and rinse thoroughly. Fine hair should use a smaller amount; thick or very dry hair can use more.
An elegant white-floral aroma with notes of creamy tuberose over a soft fruity base — indulgent and spa-like. The fragrance is naturally derived and COSMOS-approved. Note that it contains naturally-occurring fragrance allergens (linalool, limonene, benzyl salicylate); if your skin or scalp is highly sensitive, please review the full ingredient list and patch-test first.
[⚠️ CONFIRM BEFORE PUBLISHING: Hydrolysed keratin can be either animal-derived (from wool/feathers) or plant-derived. Check with your supplier and state the honest answer here. Do not claim "vegan" unless your supplier confirms a plant-based keratin.]
No — this is a rinse-out treatment. Leave it on for 5–10 minutes, then rinse thoroughly. Protein treatments work best with this contact-then-rinse method; leaving them in can leave hair feeling stiff.
Ships within 48 hours · Estimated delivery Jul 27 - Aug 1
US$40
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