In Jesus and John Wayne, a book that has changed how countless Americans understand their faith, historian Kristin Kobes Du Mez showed how evangelicals made Jesus into an idol of rugged masculinity and Christian nationalism. Now she unearths the roots of the glittering, Instagram-ready culture of white Christian femininity.

Opening in the late nineteenth century, Live Laugh Love traces how New Thought, a movement that championed the power of the mind to shape reality, combined with holiness evangelicalism to create the world inhabited by millions of Christian women. Du Mez introduces us to religious innovators who taught that positivity was the secret to spiritual and material success and reveals how they worked through consumer culture: mommy blogs and romance novels, Hobby Lobby aisles and pastel-scripted wall art. Marketed as empowerment, these products and slogans elevate vulnerability and domesticity, and in the process draw women into systems prone to manipulation and abuse. In this brilliant recasting of modern American Christianity, Du Mez unearths the hidden origins of our reactionary moment.