BATES FISHING CO – EDC 100 Casting Reel

The Bates Fishing Co. EDC 100 Casting Reel delivers premium casting control, rugged durability, and outstanding value—making it the perfect everyday carry reel for serious bass anglers. Designed to perform across a wide range of lures and conditions, the EDC 100 combines cutting-edge digital braking technology with a tough, lightweight aluminium frame.

At the heart of the reel is Bates’ Digitally Assisted Brake (D.A.B.) System. This self-powered braking system requires no batteries or charging and uses an integrated digital chip with electromagnetic braking to automatically adjust in real time. The result is smooth, accurate casts with minimal backlash—whether you’re skipping docks, bombing long casts, or punching into strong wind.

Built for efficiency and comfort, the EDC 100 features a drilled aluminium spool to reduce overall weight and increase startup speed, paired with a swept handle and ergonomic knobs for confident control on every retrieve. When it’s time to put pressure on a big fish, the powerful 15lb drag system delivers smooth, reliable stopping power to keep you in control from hook-set to net.

From weekend sessions to tournament days, the Bates EDC 100 offers feature-rich performance at a price that makes sense—without compromising on quality.

Key Features:

• Die-cast aluminium frame for strength and durability

• Digitally Assisted Brake (D.A.B.) system – self-powered, no batteries required

• EDC electromagnetic braking for precise, real-time casting control

• Lightweight drilled aluminium spool for increased casting efficiency

• Swept handle with ergonomic knobs for comfort and control

• Powerful 15lb maximum drag

• Ideal for bass fishing, dock skipping, and windy conditions

Upgrade your casting confidence with the Bates Fishing Co. EDC 100—available now at Wickham Fishing.