Essentials by Loma

Max Shine Control Crème

198 mL 6.7 fl. oz. - Essentials Versatile Medium - Strong Hold, Leave-In Styling Gloss

• Warm, Spiced Amber Scent Experience.
• This styling crème provides structure, flexibility with a firm hold while adding intense shine.

Brilliance, From Within
Shine shouldn’t just be surface-level — it’s a reflection of inner health.

This is radiance, made effortless.

How to Use

1. Start with clean, towel-dried hair.
2. Work a nickel to quarter amount between palms.
3. Apply mid-lengths to ends; detail hairline for control.
4. Comb or rake for even slip and definition.
5. Air-dry for natural texture or blow-dry/diffuse to set hold.
6. On dry hair, smooth a pea-size to refine flyaways.

Full Description

True shine begins with healthy, clean hair.

Max Shine Control Crème is a warm, spiced-amber styling gloss that sets a smooth, polished look with medium–strong control. Lemon protein lends surface smoothness, turmeric extract supports a vibrant, refined finish, and jojoba oil adds weightless slip for easy definition on damp hair. On dry hair, the soft crème can be used to define or piece strands.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.

Experience Max Shine Control Crème

In the hands, the crème feels slick and glossy, releasing a gentle breath of spice and amber. As it meets the hair, that slip turns to a light, shapeable stick that helps you place edges and define texture with precision. While it dries, the formula warms and softens. A final pass of the fingers reveals a satin, sculpted finish that feels super soft, looks polished, and stays touchable from root to ends.

FAQ

How is Max Shine different from typical “gloss” products?

Max Shine is shine-first care, not a heavy topcoat. It helps smooth the hair’s surface for a polished look, while keeping hair soft, flexible, and touchable.

What is the Max Shine collection and what does it do?

Max Shine is a shine-enhancing routine—shampoo, conditioner, masque, control crème, and spray—made to help reduce the look of dullness and leave hair feeling silky, light, and smooth.

Are these heavy formulas that will weigh my hair down?

It’s designed to feel lightweight and clean. Start with less product (especially on fine hair) and build where you need more smoothing, typically mid-lengths to ends.

Will it help if my hair is dry or looks matte?

Yes. Used as a routine, Max Shine helps improve softness and slip so hair looks more luminous and feels more conditioned over time.

Is it suitable for curls and coils?

Yes. Max Shine works in harmony with natural texture. For extra support, use Control Crème to define without crunch or stiffness. Use a pea-size per section, rake through, scrunch, then air-dry or diffuse on low.