Specialized created the endurance road category two decades ago proving that high ergonomics means high performance. Today, the new Roubaix SL8 with Future Shock 3.0 is lighter, faster, and smoother than any road bike ever made, unleashing unmatched confidence. The road may be hell below, but on Roubaix, it’s always heaven above.

Carbon wheels are a true performance upgrade to any bike, but too often the price tag puts them out of reach. The Rapide C38 shatters that barrier and brings a class leading Roval carbon rim and DT Swiss reliability together to provide riders with the best performance carbon wheel per dollar.