Frilled Shad – Ultra-Realistic Soft Plastic Bait (4.7”)

The Frilled Shad is an ultra-realistic soft plastic lure designed to perfectly imitate streamlined baitfish such as smelt and moroko, making it deadly effective in pressured and clear water conditions. Its lifelike profile and refined swimming action trigger reaction strikes when other lures fail.

Featuring a twisted body design, the Frilled Shad produces a natural shivering swimming action on a steady retrieve. This is combined with a pronounced rolling motion and high blinking effect, causing the body to flash from side to side—closely replicating the erratic movement of real baitfish. Simply retrieve the lure and it effortlessly reproduces a hard-to-achieve mid-water action.

The lure’s ultra-detailed mold and separate, realistic 3D eyes enhance its natural appearance, increasing bite rates in heavily fished waters. The deep groove body design traps air within the lure, creating a glossy, scale-like reflection, especially effective in clear water where visual attraction is critical.

Made with 0% salt content, the Frilled Shad maintains a perfectly balanced action while enhancing its reflective qualities—making it almost impossible for predatory fish to ignore.

Key Features:

• Ultra-realistic soft plastic shad imitation

• Natural shivering and rolling swim action

• High flash “blinking” effect for added attraction

• Detailed body mold with lifelike 3D eyes

• Excellent for clear water and high-pressure fishing conditions

• Ideal for bass and other predatory species

Product Specs:

• Size: 4.7 inch

• Quantity: 5 lures per pack

🎣 Perfect for finesse presentations, mid-water retrieves, and clear-water bass fishing.
Available now at Wickham Fishing – where performance meets realism.