Introducing a very special collaboration that brings the fine craftsmanship and innovative beauty of the fashion brand beautiful people to the hallmark toughness of G-SHOCK.

This collaboration timepiece starts with the GM-S110, a compact metal-clad take on the ever-popular GA-110, and incorporates the design concept of the beautiful people 2019 autumn/winter collection. The striking depth and dimension of the dial is crafted with a multi-layered arrangement of finely detailed components, each finished in a different shade of brown. Ion-plated in a light-yellow gold colour, the metal bezel says premium elegance all the way. The beautiful people logo is featured on the band loop, case back and dial design.

beautiful people

Japanese fashion brand launched in 2006 by designer Hidenori Kumakiri under the brand concept “Everything is beautiful.” Kumakiri designs clothing to free people from preconceptions and conventions in fashion — including size, gender, materials, patterns, and colours — to bring out the true beauty within each and every individual. He was awarded the 38th Mainichi Fashion Grand Prix in 2020.