Aluram Purple Shampoo 12 oz. - 355 mL

Banish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rosehip & Biotin replenish nutrients, adding shine and strength.

For All Hair

• brightens and enhances blondes without drying
• color-correcting shampoo that can be used after lightening services, or perfect for use at home to keep brassy tones away
• rosehip and biotin infused to add radiance and strength

Directions: Apply a generous amount through wet hair and let sit for 2 to 5 minutes. Rinse and follow with Aluram Conditioner.

Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated,

Aluram is the new norm for beauty.