Hourglass introduces Red 0, a patent-pending vegan replacement for carmine, the industry's go-to red pigment produced from crushed female insects. The ingredient gives its namesake lipstick, Confession Lipstick - Red 0, a brilliant red hue. With nearly 70,000 female insects used to create one pound of the crimson dye traditionally used in cosmetics, Red 0 symbolises Hourglass's commitment to animal welfare: zero animal byproducts, zero animals harmed.

The Confession Lipstick - Red 0 is encased in an exclusive red applicator adorned with a beetle, representing Hourglass's commitment to animal welfare. A special edition, this refillable applicator is designed for interchangeable use with the entire collection of Confession refills.

• Vegan formula features an animal-friendly carmine replacement, Red 0 (patent pending)
• Exclusive red applicator adorned with a beetle symbolises Hourglass's commitment to animal welfare
• Delivers creamy, saturated, long-wearing colour with a satin finish
• Won't smudge or feather
• Ultra-slim applicator provides control and precision for accentuating, contouring and defining
• Can be used with the full collection of Confession refills (sold separately)
• Curated collection of 30 vegan Confession shades include nudes, mauves, pinks, berries and reds
• Vegan and cruelty-free