Our choices as consumers aren't driven by our thought processes as much as they are by eons of evolutionary conditioning and our biological makeup. Kunkel, a consultant and nationally recognized expert on mass appeal, provides a sociological, biological, and anthropological basis for what motivates people to listen, buy, and trust. Topics include attraction strategies, aligning product design with "primal comfort factors," and proven techniques for increasing sales, including verbal and written communications. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com), ISBN13:9780814409466 ISBN10:0814409466 Material Type:hardcover