Essentials by Loma

Max Shine Shampoo

1000 mL 33 fl. oz. - Essentials Mirror-Bright, Silicone-Free Shine

• Warm Woodsy Scent Experience
• Luxurious moisturizing shine enhancing formula rich w Protexsil™ Complex and Organic Aloe Vera Gel.

Brilliance, From Within
Shine shouldn’t just be surface-level — it’s a reflection of inner health.

This is radiance, made effortless.

How to Use

1. Wet hair. Remove excess water.
2. Work 1–2 pumps into the scalp.
3. Add a little water to amplify lather.
4. Massage slowly from roots to ends.
5. Pause. Rinse thoroughly.
6. Follow with Max Shine Conditioner.

Full Description

True shine begins with healthy, clean hair.

Max Shine Shampoo is a warm, woodsy wash that builds a soft, easy lather for a smooth-to-the-touch finish. The silicone-free formula features organic aloe vera gel for flexible slip, creatine for a sleek feel, and coconut oil to soften through the lengths. Rinse clean, then follow with Max Shine Conditioner.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.

Experience Max Shine Shampoo

The creamy, clouded lather builds with a little water and wraps the scalp in cushioned comfort. As you rinse, the scent shifts from cozy ambered woods to a smooth, polished quiet that feels unhurried and restorative.

FAQ

How is Max Shine different from typical “gloss” products?

Max Shine is shine-first care, not a heavy topcoat. It helps smooth the hair’s surface for a polished look, while keeping hair soft, flexible, and touchable.

What is the Max Shine collection and what does it do?

Max Shine is a shine-enhancing routine—shampoo, conditioner, masque, control crème, and spray—made to help reduce the look of dullness and leave hair feeling silky, light, and smooth.

Are these heavy formulas that will weigh my hair down?

It’s designed to feel lightweight and clean. Start with less product (especially on fine hair) and build where you need more smoothing, typically mid-lengths to ends.

Will it help if my hair is dry or looks matte?

Yes. Used as a routine, Max Shine helps improve softness and slip so hair looks more luminous and feels more conditioned over time.

Is it suitable for curls and coils?

Yes. Max Shine works in harmony with natural texture. For extra support, use Control Crème to define without crunch or stiffness. Use a pea-size per section, rake through, scrunch, then air-dry or diffuse on low.