When it comes to designing products we have an internal trifecta we must hit; high quality, durability, and affordability. We took a look at the aluminum wheel market and most brands hit only one, maaaayybe two of those bullet points and we felt we could do better. Introducing the Coven AL Wheelset: Our debut into the world of mountain bike wheels. Most brands are satisfied with simply slapping their logo onto an open mold rim and calling it good. We know that’s not enough and set out to design a rim that would outperform our competition.