At the dawn of the seventies, as popular music trended towards the fatter tones of humbucking pickups into overdriven amps, Fender hired legendary humbucking pickup designer Seth Lover to create a distinctly Fender-flavored take on a higher output dual-coil pickup. The resulting Wide Range pickup used large bobbins and threaded CuNiFe rod magnets to achieve its unique and brilliant sound. The Telecaster Custom was discontinued in 1979 and real CuNiFe-magnet pickups disappeared with them.

The American Original '70s Telecaster Custom features the first authentic CuNiFe magnet powered Wide Range neck pickup in over 40 years, complimented by a calibrated Tim-Shaw-designed '70s Telecaster single-coil bridge pickup. Controls include individual volume and tone for each pickup and an upper-bout 3-way toggle switch. Other touches include original-era body radii, vintage-style hardware - including F logo tuners and bullet truss rod adjust and a lacquer finish that lets the wood breathe naturally with resonant tone. A vintage-style hardshell case is included.