Ecodenta Fluoride Free Black Whitening Toothpaste is formulated with Black Charcoal and gifted with superpowers. It effectively whitens the teeth, successfully wipes out plaque and its extremely long-lasting freshness effect is phenomenal. Innovative brilliance created by science’s super brains to keep your teeth white and beautiful. The reason activated charcoal is able to lighten stains on your teeth is because it's made out of fine, abrasive grains, which wear the stains off. Teavigo™, an active substance found in green tea – helps to eradicate bacteria that cause caries and helps to maintain a healthy oral microflora. Toothpaste contains mild abrasive additives that combat microorganisms and fight plaque. When you brush, the abrasives in toothpaste dislodge food particles and microorganisms more effectively than if you simply brush your teeth with water. Ecodenta has the mission to revolutionize the world of oral care by having nature’s finest and healthiest ingredients mixed to perfection through modern science. The brand's philosophy has always been nature and innovation focused and they constantly raise the bar by working with the best of the best in the global fields of biology, chemistry, odontology, dermatology and cosmetics.