Eros was the Greek god of love, passion and physical desire. He selected his targets and forcefully, striking at their hearts causing confusion and irrepressible feelings. He represented both heterosexual and homosexual universal love. It was thought that Eros' arrows made people, heroes, even gods fall in love and no one was immune. In the Greek world the love of male beauty was held in as high regard as female beauty. Eros championed not only the power of love but courage and endeavour.