Most of us know that healthy vitamin C, also known as ascorbic acid, can help us to feel better from the inside. But did you know that this wonder vit can support suppler, smoother skin too?

Not just for keeping coughs and colds away, vitamin C is an increasingly popular skin care ingredient, appearing on the ingredient lists of the creams, oils and serums lining every good skin care aisle.

Full of helpful antioxidants and with a range of active ingredients to help create a plumping appearance, this Vitaskin vitamin C serum for face can help to reduce the appearance of fine lines and wrinkles, leaving you with softer feeling, more youthful looking skin.

Completely vegan and containing 99% natural ingredients, this luxuriant facial serum is a pleasure to use.

And unlike many other modern facial serums, it is totally free of complicated and harsh chemicals, so it is an ideal choice for skin that tends towards sensitivity.

Why choose a vitamin C serum for skin?

With so many serums to choose from, many of them promising transformative results, why plump for fuss-free, unglamorous ascorbic acid for skin? The answer is simple: collagen.

The decline in our skin's appearance is in no small part down to a reduced supply of collagen.

Produced by our bodies, our collagen supplies (and their quality too) begin to naturally decline from our mid-20s onwards.

Once this happens our skin starts to lose its elasticity, leading to sagging and the development of fine lines and, eventually, wrinkles.

Vitamin C is thought to be firmly connected to collagen production. Applying a vit C serum for face may help to support collagen production, producing a tightening effect and helping to reduce the visible signs of damage caused by sun exposure, pollution and smoking.

Vitamin C skin care products may also help to reduce redness and aid the appearance of a more even skin tone, particularly in sun damaged skin that's prone to brown spots.

Though research into vitamin C for skin is limited, many people find that adding it to their routine helps to smooth, moisturise and nourish, reducing the visible appearance of aging fine lines and even deeper wrinkles and helping skin to feel smoother and tighter.

How to use Vitaskin vitamin C products

Highly moisturising, this nourishing serum is one of a range of great Vitaskin vit C products, with rich night creams, light eye creams and exfoliators also available.

Used alone, simply dabbed onto the skin morning or evening, Vitaskin Vitamin C Collagen Boosting Serum can be used instead of a moisturiser but is best applied after cleansing and toning but before moisturising.

Ingredients:

Aqua, Citrus Limon Peel Water, Propanediol, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Citric Acid, Sodium Benzoate, Potassium Sorbate, Zea Mays Starch, Tocopherol, CI40800.

Advisory Information:

For External Use only. Avoid contact with eyes. Discontinue use if sensitivity occurs.

Directions:

Apply to clean skin. For best results combine with the full Vitaskin Vitamin C range.