Alcove Violet Shampoo 950 mL / 32 oz. Made in Canada - Paraben & Sulfate Free

Description:

Yellow hair? Not cute—but please do not worry, our Alcôve Violet Shampoo is here to save the day! Specially designed for colored and highlighted hair, this toning shampoo neutralizes brassy, faded tones while bringing life and vibrancy back to your blonde locks. Whether your hair is naturally light or color-treated, it helps refresh and maintain your hue, keeping it looking bright and beautiful for longer. With just a few washes, you’ll notice your highlights looking cooler, shinier, and more radiant than ever!

More than just a toner, our formula also moisturizes and strengthens hair, helping to reduce breakage and maintain healthy, touchable strands. Perfect for all hair types, it provides the care your color-treated hair needs while keeping your look fresh, polished, and full of movement. Say goodbye to dull, yellow tones and hello to vibrant, head-turning hair you’ll love showing off every day.

• Moisturizing
• Strengthening
• Refreshes and maintains highlights

How to Use:

1. Apply the Violet Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Follow with the Violet Conditioner.

5. Do not use this product consecutively, use only when yellow tones or brassiness reappear.

6. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.

Who it's For:

Use if you have

• Coloured Hair
• Dry Hair
  
• Dull hair

Tips and Tricks:

• Mix and match our shampoo and conditioner to suit your needs:
  Use Daily Conditioner if you wash your hair more than 3 times per week.
  Opt for Hydrating Conditioner if you have split ends.
  Try Volumizing Conditioner for flat hair.

   

• Protect your color beyond the shower by using a heat protector, such as our Thermal Protection Spray, to further safeguard your highlights.

Ingredients:

WATER (EAU), SODIUM C14-16 OLEFIN SULFONATE, SODIUM LAURYL SULFOACETATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL 2-SULFOLAURATE, GLYCERIN, STYRENE/VP COPOLYMER, PHENOXYETHANOL, PARFUM (FRAGRANCE), DISODIUM 2-SULFOLAURATE, PEG-150 DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C10-16 OLEFIN, SILICONE QUATERNIUM-16, EXT. VIOLET 2 (CI 60730), SODIUM BENZOATE, UNDECETH-11, CITRIC ACID, SODIUM DODOXYNOL-40 SULFATE, BENZOIC ACID, BENZYL SALICYLATE, TETRASODIUM EDTA, BUTYLOCTANOL, UNDECETH-5, LINALOOL, BLUE 1 (CI 42090), SORBIC ACID, ACETIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM (POMEGRANATE) SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, ISOPROPYL ALCOHOL, PEG-50 SHEA BUTTER, MANGIFERA INDICA (MANGO) FRUIT EXTRACT