PURITO Sea Buckthorn Vital 70 Cream: 70% Sea Buckthorn in a Nutrient-Dense Moisturizer

Sea buckthorn (Hippophae rhamnoides) is a shrub that produces orange berries rich in vitamins C and E, carotenoids, and essential fatty acids. It's been used in traditional medicine across Asia for centuries and has solid scientific backing as an antioxidant and barrier-supportive ingredient. PURITO's Sea Buckthorn Vital 70 Cream uses 70% sea buckthorn extract as the formulation's primary aqueous component. At $31.20 for 50ml, this is competitive pricing for a high-concentration single-ingredient-forward cream.

PURITO has positioned itself as a clean-ingredient Korean skincare brand, avoiding common irritants and focusing on transparent formulations. The 70% sea buckthorn concentration is meaningful: most sea buckthorn products use 1 to 5% for marketing appeal. The vitamin C content alone (sea buckthorn has more vitamin C than oranges by weight) provides genuine antioxidant and brightening benefit without adding synthetic vitamin C.

What It Does

Sea buckthorn provides natural vitamin C (brightening, antioxidant), vitamin E (antioxidant, barrier support), essential fatty acids (omega-7 for barrier repair), and carotenoids (antioxidant color compounds). Together, these support antioxidant protection, barrier function, and mild brightening over 4 to 8 weeks of daily use. The cream texture is medium-weight, suitable for combination to dry skin types.

Who It's For

• Natural skincare fans: Plant-derived actives rather than synthetic.
• Barrier-compromised skin: Omega-7 supports recovery.
• Antioxidant-forward routines: Natural vitamin C and E delivery.
• Dull skin seeking gentle brightening: Gradual without irritation.
• PURITO loyalists: Consistent with the brand's philosophy.

Key Specs

• Volume: 50ml
• Price: $31.20
• Hero active: 70% sea buckthorn extract
• Texture: medium cream, slightly orange-tinted from carotenoids
• Fragrance: mild, natural berry note

How to Use

Apply morning and night as the final moisturizer step. A pea-sized amount covers the face. Apply to slightly damp skin for best absorption. Follow with SPF in the morning. The cream pairs well with synthetic actives (niacinamide, peptides) underneath.

For maximum antioxidant benefit, pair with a dedicated vitamin C serum in the morning for layered antioxidant network support.

FAQ

Will the orange tint stain skin?

Temporarily. Sea buckthorn's carotenoid content gives a slight orange tint to the cream, which fades into skin within 10 to 20 minutes. Doesn't stain fabric or cause long-term skin color changes.

Is the natural vitamin C as effective as synthetic?

Different profile. Synthetic vitamin C (L-ascorbic acid) is pure ascorbic acid at known concentration. Sea buckthorn provides vitamin C alongside its natural co-nutrients (vitamin E, fatty acids) in a lower concentration. For targeted anti-aging: synthetic vitamin C is stronger. For gentle antioxidant and whole-plant benefit: sea buckthorn.

Is PURITO cruelty-free?

PURITO positions as cruelty-free and has not historically distributed in mainland China. Verify current certification status.

Can I use it with retinol?

Yes, at different times. Sea buckthorn cream in the morning, retinol at night. Or apply retinol first and cream on top as a buffer.

How long does 50ml last?

3 to 4 months of twice-daily use.

Related Products

Pair with a dedicated vitamin C serum for morning antioxidant layering, or use alongside PURITO's serum products for full PURITO routines.

Browse the full PURITO collection or related: Korean creams, Korean brightening products.