Aluram Purple Hydrate & Repair Treatment 11 oz. - 325 mL

This essential treatment fights frizz, heat damage, and breakage all while canceling out brassy & golden tones in blonde or white hair. Marigold and Squalane Oil deeply condition, detangle, and revive dry & dull hair from daily damage.

For All Hair

• neutralizes brassiness, and can be used directly after a lightening service
• maintains blonde, platinum, or highlighted tones, and even brightens grey & white hair
•  helps nourish dry and chemically treated hair
• highly pigmented treatment that is great for all hair types and can be used weekly or as needed

Directions: After shampooing with any Aluram shampoo, apply a generous amount evenly from scalp to ends. Leave on for up to 10 minutes for maximum toning. Rinse and style as normal.

Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated,

Aluram is the new norm for beauty.