Located in the north of Armenia, Tavush has always stood out with its rich traditions and uniqueness. Since ancient times, viticulture and wine-making were traditional occupations of the inhabitants of this region of historical Armenia. In the early Middle Ages, the area was known as Tus. In the 8^th and 9^th centuries it changed its pronunciation to Tavush, as we know it today. Till this very day “Tus” reminds us of its glorious past and successfully continues the centuries-old traditions of wine-making in Tavush.

Lalvari grape is an indigenous Armenian varietal common to North Eastern Horticultural Zone, mainly in Noyemberian District of Tavush Province. The name is derived from Lalvar Mountain.