TOP HAIR 'BEARD BALM'DESCRIPTION The Beard Balm contains luxurious ingredients such as Cocoa Butter and Shea Butter that nourish and strength by infusing the beard hair. It also helps soften the beard making it easier to manage and convert to a sleeker, sharper look. HOW TO USE: Take a section of the balm from the jar lightly with the palms of your hand. Then stroke or brush through the beard first, working up against the beard and then patting the hair back down.