Choosing what to do—and what not to do—is the definition of strategy. In this course, you’ll learn a process that will help you create and take action on a strategy for your business, team, or organization. You’ll follow repeatable steps that are both human-centered and business-focused. By combining analytical thinking and creativity, you can both analyze the world as it is and imagine how it could be better.

Course Outcomes

• Learn a process to frame strategic problems as questions and generate new possibilities to solve them.
• Gain a framework to articulate your strategic possibilities and surface what would have to be true for your strategy to win.
• Design and conduct tests to help you choose among your possibilities and build confidence in your direction.
• Make real strategic choices and give your team a clear path to act on them.