Unless you build value through providing a different and better customer experience you must resign yourself to compete solely on price. After all, if you provide the same average or mundane experience as your competitors, your failure to differentiate will make price more relevant. One of the best ways to stand out—differentiate—during the sales process is during the product demonstration. In this program are thoughts and strategies to help you create greater presentation differentiation, leading to easier and more profitable closing situations.

A 3-page, fill-in-the-blank handout and action plan (ideal for reviewing key takeaways and future study) is included. This Dave on Demand title is available as a 3-day rental, or for permanent purchase:

• 3-day Rental. Get 3 days of streaming access. You'll receive an email containing a link to stream your video rental, and a separate email with a link to download the handout/action plan.

• Buy. Own it forever. After purchase, you'll receive an email with a link to instantly download the video files and course handout. Save them to your computer and use them to train forever!