Discover the insightful exploration of Barack Obama's remarkable political journey in 'Obama Power'. Authored by Jeffrey Alexander and Bernadette Jaworsky, this compelling book delves into the source of Obama's influential prowess during his presidential campaigns. After the setbacks of the 2010 mid-term elections, Obama skillfully crafted a narrative that turned his fortune around, culminating in a powerful victory in the 2012 election. Through cultural reconstruction, he redefined his image as a champion for the common people against the elite, effectively reshaping the political landscape. The book intricately analyses how Obama responded strategically to challenges such as the Benghazi attacks, economic downturns, and natural disasters, all while maintaining a captivating public persona. With 140 pages of thought-provoking content, 'Obama Power' is a must-read for those interested in political strategy, leadership, and modern democracy. This brand new book, published in 2015 by John Wiley & Sons, is perfect for students, political enthusiasts, and anyone seeking to understand the dynamics of power and influence in contemporary politics. Plus, enjoy free shipping on your order; please allow up to 6 weeks for delivery. Note: once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780745696621
Year: 2015
Publisher: John Wiley & Sons (UK)
Pages: 140


Description:
What is the source of Obama™s power? How is it that, after suffering a humiliating defeat in the 2010 mid-term elections, Obama was able to turn the situation around, deftly outmaneuvering his opponent and achieving a decisive victory in the November 2012 presidential election? In this short and brilliant book, Jeffrey Alexander and Bernadette Jaworsky argue that neither money nor demography can explain this dramatic turnaround. What made it possible, they show, was cultural reconstruction. Realizing he had failed to provide a compelling narrative of his power, the President began forging a new salvation story. It portrayed the Republican austerity budget as a sop to the wealthy, and Obama as a courageous hero fighting for plain folks against the rich. The reinvigorated cultural performance pushed the Tea Party off the political stage in 2011, and Mitt Romney became fodder for the script in 2012. Democrats painted their Republican opponent as a backward-looking elitist, a śBain-capitalistť whose election would threaten the civil solidarity upon which democracy depends. Real world events can spoil even the most effective script. Obama faced monthly unemployment numbers, the daunting Bin Laden raid, three live debates, and Hurricane Sandy. The clumsiness of his opponent and his own good fortune helped the President, but it was the poise and felicity of his improvisations that allowed him to succeed a second time. Converting events into plot points, the President demonstrated the flair for the dramatic that has made him one of the most effective politicians of modern times.While persuas