Discover the transformative insights of **Cultural DNA**, a groundbreaking book that equips leaders with the necessary cultural intelligence to excel in today's interconnected world. Authored by renowned thought leader Gurnek Bains, this essential read combines original research with the latest findings from neuroscience, behavioral genetics, and psychology. It explores the nuances of eight pivotal global cultures, including the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa, and Australia.

The 320-page guide delves into the core psychological themes that shape these regions, helping business professionals and organizational leaders to navigate the complexities of cross-cultural interactions effectively. With insights derived from a robust database of 30,000 leaders, gain a deeper understanding of emotional forces influencing global events and the unique challenges that leaders face when expanding into new markets.

Key questions addressed in this critical work include: Why do American leaders often exhibit a high level of optimism? What makes China the manufacturing hub of the world, and India the leader in IT? And why do foreign firms struggle within the U.S. marketplace? Each culture's development over thousands of years and the resulting attributes are uncovered, revealing vital lessons for success in our globalized economy.

**Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.**

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118928912
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 320


Description:


Develop deeper cultural intelligence to thrive in a globalized world.


Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected  world.


Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader.


The book addresses questions such as:


What are the challenges for leaders from different regions as they move into onto the global stage?

Why are Americans so positive?

Why is China a world leader in manufacturing and India in IT?

Why do overseas firms struggle in the U.S. market place?

What are the emotional forces driving current events in the Middle East?



Each culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world™s distinct societies.


 Globalization demands that culture