Discover the transformative insights of 'Herd,' the groundbreaking book by marketing guru Mark Earls. This acclaimed paperback edition, published by John Wiley & Sons in 2009, delves into the psychology of group behavior and how it shapes consumer habits and marketing strategies. With 424 pages filled with eye-opening statistics and thoroughly revised chapters reflecting the impact of social networking, 'Herd' challenges the traditional view of individualistic thinking. Earls draws from behavioral neuroscience to illustrate how our decisions are influenced by social dynamics, making this book essential for marketers, business leaders, and anyone interested in understanding the collective nature of humanity. As noted by The Guardian, 'Herd' is a compelling read that alters your perception of how society operates. Don't miss out on this must-read that not only highlights unusual anecdotes from varied fields, including insights from icons like Peter Kay and Apple, but also reassesses the placebo effect in medical testing. With free shipping available, this brand new copy is just a click away. Please allow up to 6 weeks for delivery after placing your order, as cancellations cannot be accommodated once the purchase is confirmed.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780470744598
Year: 2009
Publisher: John Wiley & Sons (UK)
Pages: 424


Description:
"...fascinating. Like Malcolm Gladwell on speed."
?THE GUARDIAN


"HERD is a rare thing: a book that transforms the reader's
perception of how the world works".
?Matthew D'Ancona, THE SPECTATOR


"This book is a must. Once you have read it you will understand
why Mark Earls is regarded as a marketing guru."
?Daniel Finkelstein, THE TIMES


This paperback version of Mark Earls' groundbreaking and award
winning book comes updated with new stats and figures and provides
two completely revised chapters that deal with the rise of social
networking.


Since the Enlightenment there has been a very simple but widely
held assumption that we are a species of thinking individuals and
human behaviour is best understood by examining the psychology of
individuals. It appears, however, that this insight is plain wrong.
The evidence from a number of leading behavioural and
neuroscientists suggests that our species is designed as a herd or
group animal. Mark Earls applies this evidence to the traditional
mechanisms of marketing and consumer behaviour, with a result that
necessitates a complete rethink about these subjects.


HERD provides a host of unusual examples and anecdotes to open
the mind of the business reader, from Peter Kay to Desmond Tutu,
Apple to UK Sexual Health programmes, George Bush to Castle Lager,
from autism to depression to the real explanation for the placebo
effect in pharmaceutical testing.