According to sales trainer and author, Jeffrey Gitomer, “If I can get my prospect or customer to laugh, I can get him or her to buy…so can you.” Using appropriate humor in sales takes creativity and finesse but it is a great avenue through which you differentiate yourself from the horde of other bland, boring, windbag salespeople who talk themselves out of more sales than they ever make.

A 3-page, fill-in-the-blank handout and action plan (ideal for reviewing key takeaways and future study) is included. This Dave on Demand title is available as a 3-day rental, or for permanent purchase:

• 3-day Rental. Get 3 days of streaming access. You'll receive an email containing a link to stream your video rental, and a separate email with a link to download the handout/action plan.

• Buy. Own it forever. After purchase, you'll receive an email with a link to instantly download the video files and course handout. Save them to your computer and use them to train forever!