The Sales Law of Buy-in states that, “A customer must first buy into the salesperson before he or she buys into what the salesperson is selling.” Buy-in is not automatic and cannot be assumed. It must be earned. In this program are six points about earning buy-in with every customer, starting very early in the sales process.  

A 3-page, fill-in-the-blank handout and action plan (ideal for reviewing key takeaways and future study) is included. This Dave on Demand title is available as a 3-day rental, or for permanent purchase:

• 3-day Rental. Get 3 days of streaming access. You'll receive an email containing a link to stream your video rental, and a separate email with a link to download the handout/action plan.

• Buy. Own it forever. After purchase, you'll receive an email with a link to instantly download the video files and course handout. Save them to your computer and use them to train forever!