Until the value you build equals or exceeds the price you’re asking, the customer is unlikely to buy. If you fail to build adequate value in your product, your sole technique for overcoming a customer’s price objections will be to drop your price. On the other hand, building substantial value throughout the sales process discourages price concerns and sets up a far easier close. In this program are seven simple, but effective ways to build value in your product.

A 3-page, fill-in-the-blank handout and action plan (ideal for reviewing key takeaways and future study) is included. This Dave on Demand title is available as a 3-day rental, or for permanent purchase:

• 3-day Rental. Get 3 days of streaming access. You'll receive an email containing a link to stream your video rental, and a separate email with a link to download the handout/action plan.

• Buy. Own it forever. After purchase, you'll receive an email with a link to instantly download the video files and course handout. Save them to your computer and use them to train forever!