Explore the fascinating interplay between popular music and promotion in 'Popular Music as Promotion'. This groundbreaking work examines the evolution of the music industry in the post-CD era, detailing how major music labels have adapted to digital challenges while continuing to thrive. With ISBN 9780745692227, this BRAND NEW publication from John Wiley & Sons (UK) (Year: 2016) spans 216 pages of insightful analysis. Leslie M. Meier investigates how recording artists are increasingly viewed as 'artist-brands', where popular music doubles as a product licensed by consumer and media brands. Discover the critical implications of shifting business models and innovative marketing strategies that define the new landscape of the music industry. This book is essential for students and scholars in media and communication studies, cultural studies, and sociology, as well as anyone interested in the compelling intersections of popular music, digital media, and promotional culture. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780745692227
Year: 2016
Publisher: John Wiley & Sons (UK)
Pages: 216


Description:


Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands.

Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.