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First, we must define “competition” as the sales people working in the businesses you compete with; not the competitive businesses where other sales people work, or as your fellow team members. Your real competition is another person, who does what you do, in a competitive business. You compete first and foremost against people; not products, facilities, or locations.
A 3-page, fill-in-the-blank handout and action plan (ideal for reviewing key takeaways and future study) is included. This Dave on Demand title is available as a 3-day rental, or for permanent purchase:
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