Visibly rewind your skin's age by up to 6 years with Obagi NU-GEN™ Cellular Renewal Serum, an advanced anti-aging and firming serum. Clinically proven to target a leading cause of skin aging by helping replenish diminished NAD+ within the skin cells — to restore skin health, visibly renew, improve skin texture, and contribute to younger, healthier-looking skin.

The proprietary AGE CTRL™ Complex is a combination of highly soluble coenzyme NAD+ and its direct booster precursors, NMN & Niacinamide (NAM), which help support skin cell energy production in this advanced anti-aging serum, working with the skin's natural longevity pathways. Clinically proven to deliver visible improvements across the 9 hallmarks of skin aging.