The Boschis family purchased E.Pira & Figli in 1981, propelling the young Chiara into a role significantly different to that intended with her economics degree. The family were proprietors of Barolo’s historic Giacomo Borgogno estate, where Chiara originally learnt her winemaking skills.
Since beginning as one of only two female oenologists working in Barolo, Chiara is nowadays regarded as every bit the equal of her peers after bringing her considerable determination, charm and confidence to bear on raising the quality and profile of E. Pira. Her philosophy is to craft wines that marry the extraordinary power of Barolo with approachability and the Pira wines are all about elegance, great aromatics and lush textures. This has been achieved through strict vineyard management, careful selection and impeccable vinification techniques.
In 2010 Chiara’s brother Giorgio, also a winemaker, joined the business and the two expanded their holdings to include Mosconi and Ravera in Monforte and Gabutti in Serralunga. In addition, Giorgio’s daughter Beatrice has recently completed her enology degree so the future looks bright
for a new generation at E.Pira

Barbera d’Alba Superiore DOC
From Monforte (Mosconi and Ravera) and Serralunga (Gabutti), aged in old barriques for 12 months which earns it the Superiore designation. This is elegant and taut with classic Barbera acidity and bite, black cherry and plum fruit with chocolate and spice.