Accounted for 60% of the reasons for the acceptance or rejection of a product or service, colour is the first to be noticed and the last to be forgotten, considered as one of the most important visual elements in brand identity. Thus, it is vital to choose an appropriate and consistent palette in any attempt to create a sensational visual design.

50 impressive works from around the globe are collected in Colour Party, providing not only inspiration for choice of colour in design but also an intellectual interchange of design philosophies.