A "coach" is defined as someone who teaches and trains an athlete or performer. "Coaching" is a process that aims to improve performance. "Tough-love" is defined as promotion of one's welfare by enforcing certain constraints on them, or requiring them to take responsibility for their actions. Thus, tough-love coaching involves an approach to personnel development that is high in standards and rigid in accountability. This course shares nine keys to tough-love coaching.

A 3-page, fill-in-the-blank handout and action plan (ideal for reviewing key takeaways and future study) is included. This Dave on Demand title is available as a 3-day rental, or for permanent purchase:

• 3-day Rental. Get 3 days of streaming access. You'll receive an email containing a link to stream your video rental, and a separate email with a link to download the handout/action plan.

• Buy. Own it forever. After purchase, you'll receive an email with a link to instantly download the video files and course handout. Save them to your computer and use them to train forever!