Keep your hair the brightest and blondest it's ever been with OGX Impecca-Blonde Purple Toning Shampoo! This purple toning shampoo is specially formulated to fight off brassy tone while nourishing your hair in the process.

Say goodbye to brass and hello to a brighter shade of blonde with OGX Impecca-Blonde Purple Toning Shampoo. Formulated with a powerful, highly pigmented purple shade with ingredients like purple fig, iris and keratin, this moisturizing shampoo is great for brightening blonde hair while fighting off brassiness.

No matter if your hair is silver, pre-lightened or naturally blonde, let your hair be the best blonde it can be by adding this purple toning shampoo to your routine. Simply add this blonde hair shampoo to your routine to help color-correct yellow tones. This buildable coverage makes it the perfect product for those who want to personalize their tone! Want even more color-correction? Try pairing our Impecca-Blonde Purple Toning Shampoo with our powerful purple toning drops, along with your favorite OGX conditioner.

How to use

1. Apply shampoo generously to wet hair.

2. Massage into a lather through to ends.

3. Rinse the hair thoroughly. After shampooing, follow with conditioner.

Warning: Avoid contact with eyes. If contact occurs rinse immediately. For best results use in conjunction with other OGX products.

How to use

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Citric Acid, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).