This human-centered strategy certificate program will give you the tools and mindsets to design a winning strategy and ensure that strategy is actionable for your team and organization. In Designing Strategy, you’ll learn how to identify your strategic options and apply a customer-centric strategy process to help you make winning choices. In Activating Strategy, you’ll learn how to activate those choices by engaging stakeholders within your organization and building the shared understanding, alignment, and conditions teams need to deliver on strategy.

People across an organization make strategic choices every day. No matter where you sit in your organization, this program can help you ensure teams and individuals can move confidently from strategy to action.

Certificate Program Outcomes

• Apply the Playing to Win strategy framework, a customer-centric method to create winning outcomes.
• Enable others to take action on strategy by developing clear plans to assess, build, and mobilize your team's resources.
• Translate strategy across functions and teams to achieve common goals and ensure the strategy is actionable and feasible.
• Effectively organize, communicate, and activate strategy.
• Help teams and individuals bring strategy to life through their everyday choices.