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Campaign Communication and Political Marketing
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Campaign Communication and Political MarketingCondition: BRAND NEW ISBN: 9781444332353 Year: 2011 Publisher: John Wiley & Sons (UK) Pages: 290 Description: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign
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Condition: BRAND NEW
ISBN: 9781444332353
Year: 2011
Publisher: John Wiley & Sons (UK)
Pages: 290
Description:
Campaign Communication and Political Marketing is a comprehensive,
internationalist study of the modern political campaign. It indexes
and explains their integral components, strategies, and tactics.
Offers comparative analyses of campaigns from country to
country
Covers topics such as advertising strategy,
demography, the effect of campaign finance regulation on
funding, and more
Draws on a variety of international case
studies including the campaigns of Barack Obama
and Nicolas Sarkozy
Analyses the impact of digital media and 24/7 news cycle
on campaign conduct
ISBN: 9781444332353
Year: 2011
Publisher: John Wiley & Sons (UK)
Pages: 290
Description:
Campaign Communication and Political Marketing is a comprehensive,
internationalist study of the modern political campaign. It indexes
and explains their integral components, strategies, and tactics.
Offers comparative analyses of campaigns from country to
country
Covers topics such as advertising strategy,
demography, the effect of campaign finance regulation on
funding, and more
Draws on a variety of international case
studies including the campaigns of Barack Obama
and Nicolas Sarkozy
Analyses the impact of digital media and 24/7 news cycle
on campaign conduct
Campaign Communication and Political Marketing
Item no
:
84323431201
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