Discover the transformative insights of digital health promotion with Ivy O’Neil’s critically acclaimed book. In an era where searching for health information online and utilizing health apps is commonplace, this engaging overview dives deep into the theoretical foundations of digital health promotion. With 176 pages of rich content published by John Wiley & Sons in 2019, this essential guide scrutinizes both the empowering and disempowering aspects of digital tools in health communication.

O’Neil explores how contemporary technologies can enhance the provision of health services, making them more accessible and efficient. However, she also addresses the challenges they pose to the social model of health, emphasizing that an excessive focus on individual responsibility can overlook crucial social, environmental, and economic determinants of health.

This thorough examination raises important considerations about how digital technologies might amplify health inequalities, contradicting the core principles of health promotion. By offering a practical overview of the application and effectiveness of digital health strategies, this book serves not only as an academic resource but also as a guide for those interested in the evolving field of public health, communication, and policy.

Whether you're a student in public health, a health communication professional, or anyone interested in the intersection of technology and health, this book is a must-read that will enrich your understanding of digital health promotion. Place your order today to explore the intricacies of digital health solutions. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781509533312
Year: 2019
Publisher: John Wiley & Sons (UK)
Pages: 176


Description:


Searching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health.


Ivy O™Neil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health, as they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, O™Neil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values.


Offering a critical, practical and thoughtful overview of the application and usefulness of digital technology, this book will appeal to students of public health and health promotion, communication and policy.