For generations PEI Farmers have been raising cattle using a traditional, holistic approach. Today cattle continue to be raised on the Islands small family owned farms. Salt air, iron rich soil, and rolling pastures produce healthy, stress free animals. They wander freely through the fields and enjoy grassy pastures, salt rich air, and cool ocean breezes. They are finished with high quality fodder, PEI potatoes and selected feeds. They are raised without the use of added growth hormones or hormone implants.These factors contribute to a distinctive taste, tenderness, texture with extreme marbling. Thats why PEI beef is in a distinctive class of its own.