In Town 77 — located just down the road from Town 66 — residents can't stand seeing houses of the same shape or color next to each other. Try to build as many houses as possible, but keep in mind which houses in your hand can be built at the end.

In Town 77, each player has a hand of tiles, with each tile showing one of the seven house styles in one of the seven colors/patterns. (The color/pattern of a tile is also visible on the back.) The game contains a total of 49 tiles, one for each possible combination. Each player starts with a random hand of tiles.

The first player places a tile in the top left corner of an imaginary 7x7 square. Then each player adds a tile in his turn to a row or column in this square, as long as this tile is adjacent to at least one other tile and the color/house style is not yet present in this row and column. After playing a tile, a player can choose whether or not to draw a new tile. Once you reduce your hand size, you cannot increase it anymore. If you cannot play a tile on a turn, you are out of the game. Once everyone is out of the game, whoever has the fewest tiles in hand — or who played last in the event of a tie — wins.

If you play your last tile you win, but if you don't draw any new tiles you risk not being able to play anymore!