Beauty - Equality - Empowerment For All Skin Types Ethical Body Care All-In-1 for all Skin Types Body Wash - Face Cleanser - Hand Soap - Shaving Traditional West African Ingredient Empowering Communities Made with Authentic Shea Butter Ethical Trade Vegan No Animal Testing Paraben Free Biodegradable Ingredients Alaffia \ah-la-fee-uh\ noun. A common greeting or valediction originating from Togo, Benin, and Nigeria. Alaffia means a state of peace, health, and well-being. Alaffia's authentic African black soap is made from a centuries-old recipe of handcrafted shea butter and West African palm oil. Black soap is known by its Yoruba name, Osse' Dudu means "black", which comes from extensive cooking of the soap to the point of charcoal. Many cultures in West Africa use charcoal to detoxify and purify the skin.