The endlessly buildable mascara that lengthens, defines, and volumizes.

Clean, buildable mascara lengthens, defines, and volumizes. Go natural to bold with an hourglass shaped brush expertly crafted from plant-based filament and designed to catch every last lash. Take your lashes from everyday natural to full and fluttery with just a few swipes.
A creamy, plant-based wax blend and Shea Butter deliver a volumizing and nourishing payoff without clumping, flaking or transferring.

Key Ingredients:

• Carnauba & Candelilla Wax Blend: ultra-creamy texture for maximum build.
• Plant-Derived Ester: Rich pigment payoff, helps boost wear time.
• Organic Shea Butter: Nourishes and protects lashes.

No PEGs
Cruelty Free
No Phthalates
No Parabens

Eyes amplified—any way you swipe it.

• Buildable
• Lengthens & Defines
• No Flaking

The ultimate buildable mascara that lengthens, defines and volumizes. Supremely clean for sensitive eyes.

From everyday natural to full and fluttery

How to Use:

1. Beginning at your lashline, wiggle the wand from side-to-side to catch every lash with each swipe.
2. Apply 1 coat to lengthen & lift.
3. Swipe a second coat to define & separate.
4. A final coat volumizes.

1 Coat to
LENGTHEN

2 Coats to
DEFINE

3 Coats to
VOLUMIZE

"I like to work the wand from side to side as I move toward the tips to catch every last lash.
One swipe is all I need for a natural look. Then for an evening look, I’ll push the thickness with a few more layers."
- Gucci Westman, Founder & Makeup Artist

All skincare and cosmetics are final sale and may not be returned or exchanged.