Artek Conscious Consumption Poster: Buy Now, Keep Forever
Visual Identity: Kokoro & Moi
Size: 50 x 70 cm
Year: 2022

Buy Now, Keep Forever
In continued use for more than 80 years, Artek’s classics confidently stand the test of time. The durability of both classic and new designs is also tested according to European safety standards. Adhering to a straightforward construction logic, Artek classics can be easily maintained, repaired and repurposed by the user. Components can be replaced or customised, legs cut, surfaces repainted, webbing upholstery renewed or products taken apart and effortlessly reassembled with replaceable standard screws.

Conscious Consumption
A visual concept shaped by layers — torn surfaces as traces of time, then and now.
Built on original packaging slogans, as relevant today as ever.
Showing, rather than telling.